The HHQ- Its About The Lyrics® App allows you to enter the world of HHQ- Its About The Lyrics® (Hip Hop Quotables) A world built for fans of REAL hip hop who are fed up with the stupidity hip hop has become today. HHQ- Its About The Lyrics® is the first true hip hop company built from the ground up to protect, curate, archive, and guide Hip Hop Cultures past, present, and future. Stay connected and learn more about our mission to restore Hip Hop to its once positive influence.